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4 million, 13 million, 20 million, 50 million, 10 million, 40 million, 40 million! This is the performance of Li Lei’s photovoltaic war in the past six years. In 2023, he set a new business target for himself: 500 million!
Li Lei is a big entrepreneur, a determined “light chaser”, and is also the family of Hubei Xinsheng Dynamic Technology Co., Ltd. (hereinafter referred to as “Hubei Xinsheng”). After six years of hard work, Li Lei led Hubei Xinsheng to survive the most powerful photovoltaics period from 2017 to 2022, and maintained the company’s business performance from 4 million to 40 million, with an average annual growth rate of more than 150%.
In comparison, at the Jinko Technology’s salesperson conference, Li Lei talked about his shocking history of photovoltaic industry.
Aibao Photovoltaic
Li Lei was born in Ningxia County, Xingtai City, Hebei Province. He entered society to work hard at the age of 20. At the beginning, Li Lei continued to engage in traditional woven and wire rope trade tasks. Until 2012, with the recent price of electric cables and the industry competition, Li Lei decided to expand his business downstream and do power equipment trade while undertaking power transformer projects.
“It was this decision that gave me the opportunity to contact photovoltaics.” Li Lei recalled, “In 2015, a customer wanted to purchase a large number of photovoltaic components through me, but he did not deal with the component companies at that time. However, I knew that there was a company named “Jingao” in my hometown, Ningxing County, which produced and sold photovoltaic components, and had a good reputation. So I found Jingao and completed the procurement. This time, I cooperated together and was my first Sugar baby‘s contact with photovoltaics is also the starting point for me to divide the gap with Jingzhou. “
Hubei Xinsheng Xinyi Power Technology Co., Ltd. General Manager Li Lei
After 2016, with the rapid landing of photovoltaic system funds and the support of the advantages of supplementary resources, my country’s distributed photovoltaics began to advance.During the explosion period, enterprises were in full swing, and projects were opened in the country like spring after rain.
The business profits continue to expand, and the trading orders for photovoltaic components in Li Lei’s hands are constantly increasing, which makes him smell the grand business hidden in this new market. Li Lei is a person who will be involved in action once he has the skills. Therefore, in May 2017, an enterprise called “Hubei Xinyu Xinyi Power Technology Co., Ltd.” was registered and established in Xiangyang City, Hubei Province.
“The reason for this is that my daughter is Li Xinyu.” Li Lei explained with a smile. Named the company by his daughter’s name not only gave him great power but also gave him great pressure. He decided to treat the company like he did to his daughter, and to operate photovoltaics as his life’s business.
The just established Escort Hubei Xinhua’s main business photovoltaic products sales and the design and installation of photovoltaic power stations for customersSugar daddy, all the photovoltaic components sold are made of Jin Ao brand.
Li Lei said that the reason why he chose Jingao is because Jingao is also a global leader in his hometown brand, and its company’s reputation and product quality are well-known; the second is Jingao’s corporate civilization that Jinao Chairman Jin Baofang is “precise and conscientious in business.”
But, Li Lei’s last professional face egg is beautiful? Could it be…that person? The business development is not as good as imagined: “When I first entered the photovoltaics, I don’t know the price, layout, picture design and market situation of the assembly. At this time, Jingao still extended a supportive hand. Introduced, Jinko will organize new and veterans of the merchants on schedule to conduct training, including policy market analysis, installation and application technology explanation, product marketing skills and other aspects.
All the way, it was founded only half a year ago, Hubei XinshengEscort manila has won 4 million business results. “Jingao is the source of my belief in customizing the photovoltaic industry, and I am very grateful to JingAustralia. “Li Lei said firmly.
Shocking moment
The development of Xinxing Industry has always fluctuated towards Teacher Ye. Previously, the growth of the photovoltaic industry was also long and short.
On May 31, 2018, the State Development and Reform Commission, the Ministry of Finance, and the State Administration of Power jointly issued a notice on the issue of “Report on Photovoltaic Power Development in 2018”Manila escort href=”https://philippines-sugar.net/”>Sugar baby“, Sugar babyDistributed PV Limit 10GW Sugar babyDistributed PV Limit 10GW Sugar Baby model, when the new network self-distribution and self-use and subsidies of the Internet project were reduced to 0.32 yuan/kW, a document made the rapid development of distributed photovoltaic market instantly drop to ice, and the industry shocked greatly. “The ‘5.31 New Policy’ caught us off guard. A large number of merchants accompanied by business performance dropped sharply, and the phenomenon of enterprise collapse, downturn and layoffs was very serious. “Li Lei admitted, “The policy’s ‘face change’ has recently stopped the distributed photovoltaic market. ”
But Li Lei did not stop, but instead decided to “game a fight”. In the absence of whether the distributed new and online capacity can be supplemented in the second half of the year, Li Lei took the “anti-replenishment” escort“The situation signs a sales contract with new customers, that is, every 1 degree of electricity is issued by the new customer installed power station, Hubei Xinqi will pay 0.32 yuan for 20 years out of its own pocket. At the same time, it adopts the method of expanding employees within the province and expanding business outside the province to build energy and waiting for the transfer.
“I believe that the development of the industry will not cause the most basic change due to a policy, photovoltaicsSugar babyThe industry will not fail, and it will depend on the market to decide in the future. “Li Lei said.
In April 2019, the National Development and Reform Commission’s “Notice on the Problem on the Perfect Photovoltaic Power Developing Internet Price Mechanism” was issued. When it is determined that the photovoltaic supplement standard for customers is 0.18 yuan/kW, the industrial and commercial projects that are self-developed and self-use and balanced are 0.1 yuan/kW. In 2018, the projects that have been built and merged into the national supplement range can enjoy the 0.18 yuan/kW supplement standard.
After Li Lei’s floating phone was closed, the little girl started to use short videos again. Song Wei asked with concern: His heart has also fallen to the ground. However, the difference between “anti-compensation” and “national supplementation” is 0.14 yuan per degree, which means that every 1 degree of electricity issued by Hubei Xinsheng will be 0.14 yuan for every 1 degree of electricity issued by Hubei Xinsheng.
Li Lei recalled that despite the “reverse compensation” situation, he caused himself to lose his department’s profit, but he changed to more customers, which is also an important reason for himself to safely survive the “5.31 cold winter”.
After the “5.31 New Policy” laundering, a group of quick-money investment players were washed out of the market, and users were more cautious in choosing marketers and photovoltaic product brand.
For Li Lei, the “5.31 New Policy” is a crisis and an opportunity. It is precisely because of the reputation of “Sugar daddy” that Jing O brand has been in the lake. babyBeijing has a deeper impact, and it has also made Hubei Xinsheng rename it. “Today, the ‘Anti-Anti-Sugar baby’ customer and our cooperation are very stable, and the company’s financial affairs are subject to the promise to release supplementary posts quarterly. These are the most convincing campaigns.” Li Lei was very proud of this.
It is clear that Hubei Xinyu’s business volume increased instead of decreasing from 2018 to 2019, with a total of 13 million yuan and 20 million yuan respectively, with business scope and key provinces.
New RMB for the Industrial and Commercial Industry
Distributed photovoltaics will usher in another severe change in 2021, and the county will launch a vigorous and vigorously, and distributed photovoltaics will enter a new era of scale-based development.