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Picking flowers, packing, packing… Cai FukunSugar daddy is a flower deliveryman of Yunnan SF Express Co., Ltd. Recently, he has been busy until the early morning every day to ensure that the flowers can be sent out. Since February 1, Yunnan SF Express has a daily flower carrier volume of more than 110,000 tickets.
Sugar daddyRecently, the market for flowers is hot. From January 24 to Sugar daddyFebruary 8, the transaction volume of Kunming International Flower Photography Center reached 56.42 million branches, an increase of nearly 40% year-on-year.
“In the past, flowers are gifts, but now flowers are life”
In the flower shop under Beijing 24 Network Technology Co., Ltd., there are colorful flowers placed in Sugar baby, and the clerk is busy packing bouquets. “These are ‘cloud flowers’ products.” Chen Lin, the person in charge, said that the company used to sell imported flowers, and after visiting Yunnan, it used “cloud flowers” as a stable source of goods. The recent daily sales of flower shops are between 50,000 and 100,000 yuan, which is higher than the sales in the same period before the epidemic. Behind the increase in flower sales is the increasing supply of flowers, Sugar daddy, as well as the improvement of people’s ability to consume and spend money and the pursuit of romantic life. Yang Yuyong, who has been in the industry for more than 30 years, said that in the past, there were very few flower shops and the prices of flowers were very high, so buying flowers was a “luxury”, but now buying flowers has become a daily consumption for many people.
“In the past, we always had birthday partiesWhen you receive flowers or buy flowers, many platforms now have flowers. There are many varieties and cheap prices. Sometimes when you buy vegetables, you can buy them. Now you have flowers all year round. “Ms. Song from Beijing said, “In the past, flowers were gifts, but now flowers are life. ”
Consumers buy flowers at the Dounan Flower Market in Chenggong District, Kunming City, Yunnan Province. Photo by Chen Xinbo, Xinhua News Agency reporter
Li Shenchong, director of the Flower Research Institute of Yunnan Academy of Agricultural Sciences, said that with the development of flower production areas represented by Yunnan, the quantity and quality of flower supply have been improved, and the consumption scenario is changing.
“Flowers use have become a trend of flower consumption. “Fei Xuemei, vice president of the Retail Branch of the China Flower Association, said that with the development of the “romantic economy”, consumers’ demand for high-quality flowers has increased year by year, and the demand for flower patterns, fragrances, and colors is more specific, and “new and unique” flower products are popular.
“Romantic MovingSugar babySugar babyRomantic Moving” helps flowers arrive freshly
Junming Dou, YunnanEscort manilaThe average daily wholesale volume of manilaThe southern flower market has been nearly 30 million branches recently. How can these flowers quickly reach consumers?
“We use time to change the quality. “Yang Jinglei, the head of flower transportation guarantee for Yunnan SF Express Co., Ltd., said that flower transportation has high requirements for temperature and timeliness. In the past, the logistics system was incomplete and the flowers were damaged.Very much consumption. In order to improve the service guarantee capabilities of flower delivery, the company has established a flower transportation guarantee team, invested all-cargo aircraft and cold chain vehicles, and created a “air + high-speed rail + cold chain” transportation model, and flowers can be delivered from the flower field to the customer as soon as 24 hours.
“Quality is not damaged, romance is not discounted.” Han Tianxing, a “second-generation flower” from Kunming City, followed his mother in the flower industry for nearly 30 years. He said that it is precisely because of the convenience of cold chain and aviation logistics that Sugar babythousands of flowers are delivered on time every day.
The courier is ready to call Sugar baby to wrap up carnations. (Photo provided by the interviewee)
“Post-harvest treatment is also important for the quality of flowers.” Fei Xuemei said that after exploration, the Yunnan flower industry has formed a standardized post-harvest treatment model: pre-cooling, packaging, and refrigeration, and the quality of the treated flowers is more stable. At the same time, the fresh preservatives developed by some companies have extended the bottle insertion period of flowers, making the romance of flowers longer lasting.
“Romantic Maker” Creates the Rural Revitalization Road of “Flower Ridge”
At the age of 60, Dong Xinglong, who had been dealing with traditional crops, first came into contact with flower planting, making him a rural “romantic Maker”.
Dong Xinglong’s family is in Guantun Community, Guantun Town, Yao’an County, Yunnan Province. In the past, he planted many crops such as corn and vegetables. Five years ago, the local government decided to promote flower planting after multiple inspections. As a community party member, he applied to join the flower planting as soon as possible, took the lead in planting platycodon, ran the market and learned technology, and gradually explored planting experience.
In the Modern Rose Industrial Park in Malong, Yunnan, staff prunes flowers in the greenhouse. Photo by Chen Xinbo, Xinhua News Agency.
At present, the local area has established a development model of “village collective + enterprise + cooperative + farmers”, and has been divided into dividends and services.babyEducation, skill training and other aspects allow the masses to deeply participate in the flower industry. Last year, the flower industry increased the collective economy of Guantun Community by 1.5 million yuan.
Some young people in the town have also become “romance makers”. Sun Ya, 36, is one of them. After she worked in a flower company in 2021, she felt that the industry prospects were broad, so she tried to plant 3 acres of roses, which was very popular in the market. “The flowers have gone out and tourists have come in. Flowers have become a popular industry.” Sun Ya said that during the Spring Festival, the flower base has become a tourist check-in point, and going to the flower field to appreciate and buy flowers has become a romantic experience project.
It is understood that Yunnan has provided consumers with more than 17 billion flowers in 2022 years. “The road to rural revitalization of ‘Flowers’ is being paved.” Zhang Fang, deputy director of the Green Food Department of the Yunnan Provincial Department of Agriculture and Rural Affairs, said that Yunnan has strengthened the construction of flower industry clusters, promoted the development of rural flower industry according to local conditions, and helped rural revitalization. At present, more than 140,000 flower farmers in Yunnan have earned more than 7 billion yuan in annual income. While creating romance for consumers, their pockets are also bulging. (Reporter Yang Jing)
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